Twitter Partners with Dubai Lynx Festival on Live Marketing Award
The Dubai Lynx International Festival of Creativity and Twitter have today announced a joint partnership for the upcoming Festival which sees the launch of the first Twitter Live Young Lynx Competition.
Building on the well-established young talent opportunities currently available at Dubai Lynx, the competition celebrates the best real-time campaign by a brand or its agency leveraging the speed of social and digital. The brief will be set by an organization dedicated to improving public health and competing teams will have just 24 hours to devise a campaign, which will be presented to the dedicated jury during the Festival. The winning case should showcase the effectiveness of live marketing in the region.
“Social networks are an integral part of our industry today and Twitter is a truly global platform. The Twitter Live Young Lynx Competition is an exciting competition which harnesses the instantaneousness and worldwide appeal of Twitter. This generation have grown up with a fresh perspective of how to communicate in an innovative and creative manner and reflect the ever-changing digital landscape. As an International Festival of Creativity, that is what drives Dubai Lynx to continue to invest in diverse young talent,” commented Emma Farmer, Festival Director, Dubai Lynx.