Subaru of America 2023 Year-End Sales up to 13.6 Percent

Subaru of America, Inc. (SOA) today reported 17 consecutive months of increased sales with 57,764 vehicles sold for December 2023, a 1.8 percent increase compared with December 2022 (56,760). Subaru ended calendar year 2023 with 632,086 vehicle sales, a 13.6 percent increase compared with calendar year 2022.

“Subaru and our retailers worked hard in 2023 to exceed customer expectations and achieve a full year of consecutive sales increases,” said Jeff Walters, President and Chief Operating Officer of Subaru of America, Inc. “We were also able to donate millions of dollars to charities that make a meaningful impact in communities across the country. We recognize how the spirit of the Subaru Love Promise brings together our customers, retailers, distributor partners, and colleagues across the country to make the world a better place.”

For calendar year 2023, Outback was the top performer by volume with 161,814 vehicle sales (+10 percent). Crosstrek, a close second by volume, achieved its best year ever with 159,193 vehicle sales (+3 percent) and had its best December ever. Forester added 152,566 annual sales (+34 percent) in 2023. On the performance side, the automaker’s WRX model achieved annual sales of 24,681 (+32 percent), and the BRZ sports car added 4,188 sales (+25 percent) in 2023. The Solterra EV completed its first full year on sale with 8,872 vehicle sales.

“We closed 2023 on a high note, capping off a year of steady sales gains as the Subaru family saw significant growth last year,” said Troy Poston, Senior Vice President of Sales. “As we kick off 2024, we have great expectations of welcoming even more new customers, and are eager to have them share their adventures with the largest range of vehicles available in Subaru’s history.

Source: PR Newswire