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South African Tourism and South African Consulate General billboards celebrating South Africa’s Freedom Day on the Nasdaq Tower in New York City’s Time Square

South African Tourism and the South African Consulate General New York joined forces to celebrate South Africa’s Freedom Day on April 27 with the launch of an inspiring digital campaign played on the seven-story Nasdaq Tower in the heart of New York City’s Times Square located at 4 Times Square (West 43rd St. and Broadway.)

Freedom Day is an annual celebration of South Africa’s first democratic elections that took place in 1994. The day commemorates the tireless actions and bravery of the struggle of the heroes who believed that South Africa belongs to all who live in it.

“To realize our vision for the future, we must never forget our past. South Africans are encouraged to reflect on the progress made over our democratic journey. It is a time to recommit ourselves to the Constitution, which is the foundation of our democracy, and the very essence of what freedom means. Join us as we commemorate the 28th anniversary of freedom in South Africa in one of the most vibrant locations in the world in Times Square on April 27,” said Motumisi Tawana, Consul General of South Africa in New York. “This joint campaign with South African Tourism is a visual reminder that the

price of our freedom was paid by generations of patriots. May their legacies continue to inspire the world toward a brighter future.”

The campaign features three icons who embody the spirit of freedom, Nelson Mandela, Miriam Makeba and Archbishop Desmond Tutu who dedicated their lives to liberating South Africa and will be played in front of thousands of people.

Nelson Mandela was a social rights activist, politician and philanthropist who became South Africa’s first Black president from 1994 to 1999. He spent his life fighting for democracy to ensure every voice could be heard.

Miriam Makeba was a singer/songwriter and actress forced into exile from her native country in 1960 while using her stature to speak out against apartheid. Such efforts earned her the title “Mama Africa,” as she became an enduring symbol in the fight for equality.

Archbishop Desmond Tutu was one of South Africa’s most well-known human rights activists, winning the 1984 Nobel Peace Prize for his efforts in resolving and ending apartheid. Tutu became the first Black Anglican Archbishop of both Cape Town and Johannesburg.

Jerry Mpufane, President South African Tourism North America Hub adds, “For travelers interested in learning more about these heroes and South Africa’s road to freedom, there are several museums and sites of interest not to be missed including Robben Island, where Nelson Mandela was imprisoned; The Apartheid Museum comprised of mufti-faceted exhibits detailing the rise and fall of apartheid; and the new exhibit Tutu: Truth to Power at the Desmond and Leah Tutu Legacy Foundation.”

 

 

 

About Gladys Johnson

Gladys Johnson The Publisher/Editor-In-Chief Global Business Drive Phone: +13465619347, +19796619107 Email: info@globalbusinessdrive.com gladysjohnsonmedia@gmail.com gladys@globalbusinessdrive.com globalbusinessdrive@gmail.com

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