The indelible footprints of Mr. Biodun Shobanjo in integrated marketing communications in Africa have been further emboldened with another feather added to his colourful cap. The advertising czar was
presented with the Most Influential Personality in Advertising in Africa Award at the 3rd ADM Award of Excellence in Development (Ghana 2014) at Novotel Hotel, Accra, Ghana recently. Ayo Ilesanmi, Chief Executive Officer at Playhorse Communications Limited, publishers of the African Development Magazine, the Awards’ organisers highlighted that Shobanjo was counted worthy of the award ‘in appreciation of his contributions to the advertising industry in Africa.’ According to Ilesanmi, it
has become necessary for African leaders to refocus on the continent so as not to reinforce the stronghold of neocolonialists that emphasis’ on minor divisive tendencies to milk Africa. “There is no
better time for business leaders of African origin to position to harness the economic strengths of domestic economies of the nation states of Africa. No one else is going to develop Africa but Africans”, he said. He explained that acknowledging giant strides of illustrious sons and daughters of Africa was ADM’s small way of thanking those who have demonstrated faith in developing Africa by investing their God-given resources in the hope that it gingers both present and coming generations to walk in the steps of worthy leaders. “We hope to grow the awards to motivate Africans so that people can aspire to earning it through diligence and honesty in the coming years. That way, worthy leaders become role models and inspiration for African development”, said Ilesanmi. The ADM Award of Excellence in Development, tagged Ghana 2014 is the third in the series and was held at the Novotel Hotel, Accra, under the chairmanship of Ing Robert Wood, Chairman of Fateco Limited, Ghana. The next edition of the awards is billed for Nairobi, Kenya, according to the organisers.
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