QuadrantMSL, Nigeria’s foremost Public Relations Agency and member of leading Global Marketing Communications Group, MSL, has announced the appointment of Mrs. Anurika Azubuike as its new Group Accounts Management Director. Azubuike, a Business Growth Strategist and leading expert in Customer Attraction, brings depth and a wealth of experience in the areas of business strategy, marketing, branding and communications with organisations across West, East and South Africa. According to Azubuike, the decision to join QuadrantMSL was based on the giant strides that the company was making in the marketplace to grow its capabilities in delivering creative and unconventional solutions tailored to the distinctive needs of its clientele. “There is a significant role Public Relations brings to the entire Marketing Communications industry that brings synergy to all other legs of the value chain. I believe that QuadrantMSL is set to drive transformation within the local media landscape by providing and showcasing its unique ability towards the right kind of storytelling for its clients to get their audience to take action,” she stated.
Azubuike brings to her new position over 16 years hands-on business experience and over 11 years in Business Development, Marketing and Brand Management, leading and working within multi-functional teams across diverse industries, and with a proven track record of delivering growth and profitable market share for businesses.
Prior to joining QuadrantMSL, Azubuike sat in capacity as Director of Strategy & Business Development at Customer Attraction Academy, a Business Growth School for Entrepreneurs and Professionals, with an online community of over 4,000 members in its first year. Before then, she was the Group Head, Marketing and Corporate Communications at Terragon Group, a position she held between 2014 and 2016.
It would be recalled that QuadrantMSL recently further strengthened its business with the current investment by global marketing communications firm, Publicis Groupe, resulting in the company becoming a part of MSL Group Global, a forward thinking Public Relations practice.