In celebration of Valentine’s Day and to further express Pampers’ commitment to happy and healthy development of babies; Procter and Gamble- maker of Nigeria’s driest diaper and other leading household brands on Thursday, February 11, 2016 surprised expectant moms and particularly three new moms that were delivered of their babies in the early hours of Thursday at the Mobonike Med Centre in the Dopemu area of Lagos with up to six months’ supply of diapers. This is on the heels of the ‘#MomsKnowsBest’ campaign launched in January to encourage moms to discuss what is best for their babies, share useful tips healthy with each other as well as urge them to try the improved Pampers Baby-dry.
Tiwa Savage, Pampers’ Advocate while presenting the diaper to the mom during a pre-natal session at the hospital explained that the brand’s effort vested in supporting the healthy growth of the baby.
According to her, “Pampers is truly committed to the healthy development of our babies. I use the improved Nigeria Pampers and it is so good. When a brand decides to improve their product, it shows they really care about their consumers which this time is the babies. Every mom seek for what is best for her baby and for me, I have come to trust Pampers and I recommend moms to try it too”
While sharing her experience, Tiwa also encouraged moms to share experiences and best tips that might be beneficial to the one another because moms know best and that is the essence of the Pampers Campaign.
Ayotomiwa Ajewole, Brand Communications Manager, Procter and Gamble, Nigeria at the session said that Pampers whole focus is the babies’ happy development and their diaper plays a significant role in that.
In his words: “Pampers’ Theme is love, sleep, play and these are the tenets that guide us through and through in all our product offerings. Pampers Baby-Dry diaper which has been improved caters for superior dryness and protection for up to 12 hours with stretchy sides. This means that the baby can enjoy long hours of uninterrupted sleep; baby can play and crawl around without fear of leakage. These features and more cater for the healthy development of the baby; a happy baby is a healthy baby”.
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