Home / Brands & Marketing / La Fleur de Lys organizes the first ever African pagne trade fair in Congo

La Fleur de Lys organizes the first ever African pagne trade fair in Congo


Whether Kita, Kinté, Senoufou, Bogolan, Baoulé, Dutch wax, the African pagne is a way of life and a unique cultural value. In Africa, everyone knows the saying “No African beauty withoutpagne”. Hence the interest of devoting a living room.
The first ever African Pagne trade fair in Congo will take place from 29 to 30 June 2018 at the Radisson Blu in Brazzaville (Republic of Congo), under the theme ‘Undertaking with the pagne’.
The event under the patronage of the First Lady of the Republic of Congo, Antoinette Sassou Nguesso, is organized by the communication agency La Fleur de Lys, directed by Prisca Pamela Okemba.
 “It’s more passion and love that I’m interested in everything that is pagne,” says Prisca Pamela OkembaThe aim of the African pagne trade fair is to promote entrepreneurship in the fabric sector. This show is dedicated to the world of pagne, opportunities for promotion and enhancement of creations and innovations of the African pagne. 
Program : two days of exhibition and sale (Friday and Saturday), fashion show with Eric Schaix’s collections, Maureen Akem (Sunny Rose), a gala evening at the Pavillon Josephine on Saturday and an after-­‐party concert by Hiro, on Sunday.
Maureen Ikem is the designer of the Nigerian brand Sunny Rose. A brand specializing in the creation of handmade items: luxury clothing, accessories and luggage.
Guest of honor, Érik Schaix has been in the world of fashion for forty years. Hehas been dressing the first African ladies for 20 years. I’m very much in the fashion of the seasons for the pagne, but I’m a bit timeless because the cloth pagne is already so fancy, he says. My applied art would be rather good Parisian chic through the pagne. I’m having a lot of fun with the pagne, something that is not done in Africa, or embroidering it. “

About Gladys Johnson

Gladys Johnson The Publisher/Editor-In-Chief Global Business Drive Phone: +13465619347 Email: info@globalbusinessdrive.com gladysjohnsonmedia@gmail.com gladys@globalbusinessdrive.com globalbusinessdrive@gmail.com

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