Always Rewards Winners of its #MyFutureStartsToday Initiative
Always, the leading feminine care brand from Procter&Gamble Nigeria organised an award ceremony to reward winners of its Always #MyFutureStartsToday Essay Competition in Lagos, today.
The Always #MyFutureStartsToday initiative started in August this year with a viral video that showcased the story of some girls and the challenges they faced. Girls between the ages of 11 and 16 were then invited to send in their essays, talking about their dream careers and the challenges they face as a girl. Out of the over 2000 entries received, 100 winners emerged and the winners were rewarded with a scholarship grant worth 100,000 naira each.
Speaking on the initiative, Brand Marketing Director, Procter&Gamble Nigeria, Tolu Adedeji said, “When the video was launched, we were overwhelmed with the response and support that we received from everyone. It affirmed that starting up a conversation like the Always #MyFutureStartsToday could help build a girl’s confidence.”
Following this essay competition is a mentorship programme organised by Always in partnership with Women in Management, Business and Public Service (WIMBIZ), an organisation that is committed to the socio-economic development of young girls through capacity building, mentorship and taught programs. Schools in Lagos and Abuja states will be selected for the mentorship programme and girls in these schools will have the opportunity of being mentored, enlightened and inspired to achieve their potentials.
Adedeji added that there are so many challenges facing the girl child in Nigeria, as such, it is evident that girl education and mentorship will not only benefit the girls, it will also impact the whole society.
In her keynote address, Founder of Bella Naija, Uche Pedro stated that it is important for girls to help girls realize that they can achieve whatever they set out to do. “We live in a world where girls are often told that they cannot achieve certain feats simply because they are girls but that notion is wrong. I strongly believe that with confidence a girl can achieve whatever she wants. This is why I joined Always in this campaign to help girls dream big, and aspire towards their dreams,” Uche added.